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A billboard in Salt Lake City runs close to $5,000 for four weeks, and the city is not adding more. City code caps the number of billboards, keeps new ones away from the main roads into town, and bans new digital boards. This guide covers the published prices, specific boards on I-15 and Bangerter Highway, the two companies that own boards across the valley, and the questions to ask before you sign.
A billboard in Salt Lake City averages about $4,800 per four-week period, going by Alluvit Media's average of $4,802.13 across 94 popular boards. AdQuick's Salt Lake metro data puts the average static board at $4,780 and the average digital board at $3,590 per four weeks. Salt Lake City code caps the total number of billboards and bans building new digital boards or converting old ones, so the supply of freeway faces on I-15 and I-80 inside city limits will not grow.
Neither Reagan Outdoor nor YESCO posts a price list on its website. You fill out a proposal form or call a sales rep, and the quote depends on which board is open. Two companies that sell space across many owners do publish averages, and they land close together.
Alluvit Media, a billboard broker, averages 94 of its most requested Salt Lake City boards at $4,802.13 per four-week period. Those boards average 1,040,491 impressions per four weeks, which works out to $4.62 per thousand. AdQuick, a national ad marketplace, posts Salt Lake metro numbers updated October 1, 2026: $4,780 on average for a static billboard and $3,590 for a digital one, both for a four-week run. Billboards are sold in four-week periods, so a year is 13 billing cycles, not 12.
| Measure | Figure | Whose number |
|---|---|---|
| Average billboard, Salt Lake City | $4,802.13 per 4 weeks | Alluvit Media, 94 boards |
| Cost per 1,000 impressions | $4.62 | Alluvit Media |
| Average static billboard, Salt Lake metro | $4,780 per 4 weeks | AdQuick |
| Lowest static billboard listed | $275 per 4 weeks | AdQuick |
| Average digital billboard, Salt Lake metro | $3,590 per 4 weeks | AdQuick |
| Lowest digital billboard listed | $219.11 per 4 weeks | AdQuick |
| Pay-per-play digital ads | From $0.01 per 8-second play | Blip |
Alluvit lists the Salt Lake boards that end up on its proposals most often. The top two are the north- and south-facing faces on the east side of I-15 at 900 South. Next is a board on the west side of Bangerter Highway near 2200 South, then two faces on the west side of I-15 at South Temple.
The north-facing I-15 board at 900 South is a lit 14 by 48 foot static bulletin about a quarter mile south of the 600 South exit. Alluvit's listing puts it at 647,463 weekly impressions. The Bangerter board in West Valley City is smaller, 12 by 40 feet, and logs 139,609 weekly impressions. A digital 14 by 48 foot screen on 500 West near the 9 Line Bike Park in the Ballpark neighborhood logs 347,810, but it plays 8 advertisers in 8-second spots, so your ad is up one-eighth of the time.
Those weekly numbers explain the price spread. A downtown I-15 face is in front of four to five times as many cars as a Bangerter board, and it is priced to match. If your customers live in West Valley City, Kearns or West Jordan, the cheaper Bangerter board may reach more of the right people per dollar.
Section 21A.46.160 of the Salt Lake City code sets the rules, and they mostly protect the boards already standing. The city allows no more billboards than already exist. A company can only build a new one with credits it earned by tearing down an old one that no longer fits the zoning, and those credits expire after 36 months.
The code also names the city's gateways, the main roads into town: I-15, I-80, I-215, 4000 West, 5600 West, 2100 South, North Temple, State Street, Main Street, 300 West, 400, 500 and 600 South, 600 North and Foothill Drive. No new billboard can go up within 600 feet of a gateway's right of way, except through a swap along a few downtown stretches. A new board can be no larger than 15 by 50 feet and no taller than 45 feet.
Digital boards get the strictest rule. The code bans building or rebuilding any electronic billboard and bans converting an existing billboard to electronic. It does not order the digital boards already standing taken down, but it does keep new ones from going up inside city limits. Several of the digital faces Alluvit lists for the Salt Lake area are west of the city, on Bangerter Highway, SR 201 and 2100 South.
A digital billboard is an LED screen that cycles through several ads. The 500 West screen in Alluvit's listing runs 8 advertisers in 8-second spots, a 64-second loop. Reagan says it lets one advertiser buy several flips on the same digital board, so if you want to be on screen more often, ask for two or three spots in the loop instead of one.
YESCO says it was the first company in Utah to put up digital billboards. In Salt Lake County it lists digital locations on I-15, I-80 and SR 201, and its billboard page has a link to reserve digital space online. Reagan points out that digital ads have no printing or installation cost, because the ad is a file the company loads onto the screen. That makes digital the easier choice if you want to change the offer every few weeks.
Blip sells leftover time on digital boards by the 8-second play, starting at $0.01 a play, with no minimum and no contract. The price per play changes with the board, the hour and demand. It's the cheapest way to see your ad on a Wasatch Front screen before you commit to a four-week contract.
Reagan Outdoor Advertising is based at 1775 North Warm Springs Road in Salt Lake City and takes calls at 801-521-1775. It sells 14 by 48 foot bulletins on the freeways, smaller posters, junior posters on surface streets, and digital faces. Bulletins are sold one board at a time and stay put for the contract. Junior posters can change artwork and location every four weeks.
YESCO Outdoor Media runs traditional and digital boards across the metro. It says most of its inventory sits along I-15 from Spanish Fork north to Brigham City, with more on I-80, I-215, SR 201, SR 36 and the 600 South entrance to downtown. YESCO takes requests through a proposal form and says its consultants use Geopath data to show who passes each board.
Brokers like Alluvit Media and AdQuick don't own the boards. They sell space across several owners, so they're useful when you want an I-15 face and a Bangerter face priced side by side in one proposal.
Every billboard along a state route needs a UDOT Outdoor Advertising Control permit. UDOT publishes a free map of permitted billboards that you can search by permit number, address or GPS coordinates. Before you sign, look up the board in the proposal and confirm it is permitted and sits where the rep says it does. UDOT charges sign owners $950 to apply for a new sign and another $950 to change or move one, so a board on a state route carries a permit history you can look up.
Then drive past it at the hour your customers do. Note how far away you can read it and whether a tree or a newer building blocks it.
A driver on I-15 reads a billboard in a few seconds. That is enough for a name, five or six words and maybe an exit or a short web address. It fits a business that wants every commuter from Sandy to downtown to know its name before they need it: an injury firm, a dental group with several offices, a car dealer, a home builder in Herriman. Our guide to law firm marketing in Salt Lake City covers the bar rules that apply to a lawyer's billboard.
It fits poorly when your budget is under a few thousand dollars a month or when you need to count each sale. If you run one, put a phone number or web address on the board that appears nowhere else, so you can count the calls it brings in.
Before you sign for three periods at about $4,800 each, try the same headline somewhere cheap and count the replies. Run it as a Facebook ad aimed at the ZIP codes along your board's route, buy a few days of Blip plays, or put it in a local newsletter. Our guide to where to advertise in Salt Lake City lists those channels with their published prices.
The Salt Lake Valley is our newsletter, and we sell ads in it, so weigh this with that in mind. It had 2,450 subscribers on October 29, 2026, all in Salt Lake County, and goes out Monday, Wednesday and Friday. The Closer plan is $149 a month for the closing spot in four issues, Neighbor is $179 a month for a written mention in two issues, and Local Favorite is $539 a month for the top image ad plus a mention and a closing spot. That's a small audience next to an I-15 board, but you can see who clicked. The plans are on our advertising page, and a Local Directory listing is $49 a month, so people who see your board and search your name can find you.
If you plan to write the billboard copy yourself, our free AI 101 class for business owners shows how to draft a dozen short headlines with AI and pick the one to test.
Ask for these in writing before you sign.